Users simply answer a few questions about eye color and skin tone for use as a foundation. The web feature allows visitors to experiment with up to four shades from L'Oreal's two new palettes. Then voila! Smoky eyes are created without the mess. Guests can play as much as they want on the web solution until they achieve just the right combination of shades for day or evening looks.
From a beauty standpoint, rule of thumb for creating the quintessential smoky eye involves rich colors on the lid, bottom rim and crease. For a dynamic lid look, add a mid-toned color from half the lid to the inner eye or go full-on deep for evening. Finish with a lighter color on the brow bone. Remember, shadow brushes with shorter hair will apply powder more intensely while longer hair shadow fluff brushes distribute shades in a softer manner. Use the proper tool for the look you want.
What I love most about L'Oreal's application tool is that it is comprehensive to use. If you don't like your preliminary creation, just "undo" and begin again. On the other hand, if you do like the color combos you've created, save them for future reference. Overall, this web solution is a time saver so that once you purchase the palette, you will know exactly which shades to go where. Bravo L'Oreal for creating the best online tool for creating smoky eyes.